Star Brands was launched in 2011 in a glittering ceremony in Mumbai.
Post that Star Brands launched different Industry Specific Awards viz Medi-Star, Edu-Star, Star Employers, Star Finvest, CStarR, STARtups, Star Realty, Star Glamme, Star wheels, Star Marcom and Star Night-life.
Star Brands also did a few events in association with Power Brands and launched Power Brands Rising Stars in Dubai specifically; which now continues independently as a Power Brands Initiative. Its events have been held in Dubai and London. Star Realty has over the years traveled to Dubai, Las Vegas apart from various cities of India. Star Glamme Awards has traveled to Las Vegas and the last Star Brands awards were held in Dubai in 2018.
Since 2018, Bollywood Star Manjari Fadnis -a part of blockbuster hits and 100cr films like Jaane Tu Ya Jaane Na, Kis Kis Ko Pyar Karoon, Grand Masti and the National Winning Bangla film 'Faltu', is the Brand Ambassador of Star Brands.